888 has teamed up with Sports Illustrated.
A significant agreement has been reached between Sports Illustrated and online gambling behemoth 888 Holdings. The deal calls for them to collaborate in order to provide players with an even better experience in both casino games and sports betting across Europe!
As a result of this partnership, Sports Illustrated will own 4.9 percent of 888 Holdings’ ever-expanding US business, with the possibility of increasing to 19 percent. Over the previous year, there has been a significant growth in collaborations between gambling operators and media companies, which are seen as standards for future success in this market.
The gambling sector has proven to be a rich market for media companies, with potential profits of $3.9 billion and US residents’ interest still in its infancy following state-level approval earlier this decade. Between 2018 and 2021, 888’s income climbed by 66%, indicating how popular they are among American gamblers!
888 has joined forces with Sports Illustrated.
This is not the first arrangement of its kind between a casino operator and a media firm, with many other large names capitalising on the opportunity. William Hill has had success in their relationship with CBS for integration across many platforms, including content marketing and data analytics that can help fantasy football enthusiasts. NBC and Points Bet also collaborated on a 500 million dollar five-year agreement beginning in August 2020, which included exclusive tools by Points Bet to supply betting information through TV ads or social media posts while leveraging insights about user behaviour gathered beforehand through offline research.
The Australian sportsbook will only give synthetic datasets that are directly connected to programming.
Barstool Sports sold a 36% stake in the company to Penn National Gaming for $163 million in January 2020. This acquisition raised the profile of the sports-focused site, resulting in a market capitalisation of more than $500 million; amazing when you consider the blog was just two years old when it was acquired!
What does this mean for 888 Holdings?
888 has always been at the forefront of online gambling innovation and growth. They have never let their competitors take the lead, which is why they are currently unique as a European operator with partnerships in place with both media organisations (William Hill) and corporations situated in the United States for advertising opportunities in this new market space! This means that 888 can not only take large leads from other companies operating there, but also from companies that operate under giant behemoths such as Entain, GVC Holdings, or Rank Group Ltd.
Founded back when horse racing was all that mattered because bettors required quick access to information.
Recent changes in UK gambling legislation have put pressure on gambling enterprises, and it appears that 888 Holdings is looking for new methods to increase revenue. They recently signed an agreement with an American media business to help them reach more people in other areas through internet advertising campaigns and TV advertisements – this could be exactly what they need!
Itai Patzner, CEO of 888 Holdings, has been particularly vociferous about this recent move. The company describes it as a significant step ahead from where they were previously, and it will assist them in establishing a formal relationship with the US market through their local (US) brand, which is already trusted by American clients! This agreement eventually provides 888 with a plethora of additional opportunities, not only locally but also internationally, to expand its client approach into another wealthy market while complementing what has worked so effectively in Europe thus far.”
